OBSERVER was founded in 1991 as the first press monitor in Hungary. Based on our professional knowledge accumulated over decades, we have provided press monitoring to more than 5,000 clients and monitored more than 50,000 keywords. We were the first in our country to join the international media monitoring organization FIBEP, which reflects our professional recognition.
In terms of innovation, we implemented full-scale digital media content processing and review delivery in 2000, which laid the foundation for our unique press archive today. We process more than ten thousand articles from the print and online press every day, as well as prepare transcripts for numerous radio and TV programs, all with constantly updated content and 24/7 availability for our clients.
OBSERVER is an integrated service provider that provides relevant, accurate and up-to-date information to everyone from communication market players to corporate executives. The brand values:
- Accuracy: Reliable data and analyses, based on Hungarian and international market data collection.
- Data-centricity: Using one of Hungary's most comprehensive national and international databases for accurate and timely information
- Flexibility: Customizable service packages to best meet customer needs.
OBSERVER offers both media monitoring and market research services, so its business model is based on the best practices of modern corporate groups.
